
 SUX - The Sustainable UX Podcast
 SUX - The Sustainable UX Podcast SUX EP 14 - "AI and digital Sustainability" with Tom Greenwood
 Apr 17, 2024 
 Tom Greenwood, a pioneer in digital sustainability and founder of Wholegrain Digital, discusses his journey that began in 2004. He explores the challenges of advocating for sustainable design and the evolution of environmental awareness in digital products. The conversation shifts to AI’s dual role in potentially aiding or harming our planet, examining its energy demands and effects on human creativity. Tom emphasizes the importance of personal narratives and critical thinking in fostering a sustainable future, urging thoughtful engagement with technology. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8 
 Intro 
 00:00 • 2min 
 Embracing Nature and Sustainability 
 01:51 • 10min 
 Exploring Travel and the Journey into Sustainable Design 
 11:50 • 2min 
 Sustainable Design Narratives 
 13:58 • 11min 
 Navigating Digital Sustainability 
 25:25 • 26min 
 The Environmental Impact of AI 
 51:31 • 9min 
 Reflections on a Pre-Digital World 
 01:00:20 • 3min 
 AI and the Evolution of Human Creativity 
 01:03:05 • 16min 
