Tom Godden, an Enterprise Strategist and CXO Advisor at AWS, dives into the core elements that make generative AI truly effective. He argues for transforming Centers of Excellence into Centers of Engagement to foster innovation. The conversation emphasizes the necessity of breaking down data silos and cultivating a data-sharing culture. Godden also highlights the human factors in AI adoption, including the vital role of data champions, and explores emerging technologies like digital twins and quantum computing.