Bernard Marr's Future of Business & Technology Podcast

Beyond The Generative AI Hype: Why Culture And Data Are The True Game-Changers In 2025

Feb 4, 2025

Tom Godden, an Enterprise Strategist and CXO Advisor at AWS, dives into the core elements that make generative AI truly effective. He argues for transforming Centers of Excellence into Centers of Engagement to foster innovation. The conversation emphasizes the necessity of breaking down data silos and cultivating a data-sharing culture. Godden also highlights the human factors in AI adoption, including the vital role of data champions, and explores emerging technologies like digital twins and quantum computing.

31:01

Episode guests

Tom Godden

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Transitioning from Centers of Excellence to Centers of Engagement empowers employees to experiment and share insights, fostering innovation.

Breaking down data silos and nurturing a culture of data sharing enhances collaboration, unlocking new opportunities for generative AI implementation.

Deep dives

Transforming Innovation Mindsets

Organizations are shifting from a perfectionist approach to a more experimental mindset when it comes to technology implementation. Instead of waiting to perfect an initiative before launching, companies are embracing iterative experimentation, which allows for real-time learning and adaptation. This new perspective redefines the concept of a Center of Excellence (COE) to a Center of Engagement, where all employees are empowered to contribute, test, and share their findings. Emphasizing collaboration over strict hierarchies fosters a culture of innovation that can drive meaningful technological advancements.

Intro

5min

Transforming Data Culture in the Age of AI

13min

Embracing AI: Culture, Innovation, and Sustainability

9min

The Exciting Potential of Digital Twin Technology and Quantum Computing

2min

Exploring the Intersection of Quantum Computing and AI

2min

If you want to move beyond the AI hype and understand what truly drives success with generative AI, this conversation will give you the practical insights you need.

🎯 I'm joined by Tom Godden, Enterprise Strategist and CXO Advisor at AWS, to explore crucial topics including:

🔄 why we need to reimagine Centers of Excellence as Centers of Engagement,
📊 how to break down data silos and create a data-sharing culture, 🎯 what makes data "good" for generative AI,
🤝 the human side of AI adoption including the role of data champions, and
🔮 emerging trends like the convergence of IoT, edge computing, and digital twins.

For more insights on technology transformation and culture, follow Tom Godden on LinkedIn, where he regularly shares his perspectives as a top voice in the field.

Thank you #AWS for partnering with me on this episode. #Sponsored

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