
Bernard Marr's Future of Business & Technology Podcast
Beyond The Generative AI Hype: Why Culture And Data Are The True Game-Changers In 2025
Feb 4, 2025
Tom Godden, an Enterprise Strategist and CXO Advisor at AWS, dives into the core elements that make generative AI truly effective. He argues for transforming Centers of Excellence into Centers of Engagement to foster innovation. The conversation emphasizes the necessity of breaking down data silos and cultivating a data-sharing culture. Godden also highlights the human factors in AI adoption, including the vital role of data champions, and explores emerging technologies like digital twins and quantum computing.
31:01
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Quick takeaways
- Transitioning from Centers of Excellence to Centers of Engagement empowers employees to experiment and share insights, fostering innovation.
- Breaking down data silos and nurturing a culture of data sharing enhances collaboration, unlocking new opportunities for generative AI implementation.
Deep dives
Transforming Innovation Mindsets
Organizations are shifting from a perfectionist approach to a more experimental mindset when it comes to technology implementation. Instead of waiting to perfect an initiative before launching, companies are embracing iterative experimentation, which allows for real-time learning and adaptation. This new perspective redefines the concept of a Center of Excellence (COE) to a Center of Engagement, where all employees are empowered to contribute, test, and share their findings. Emphasizing collaboration over strict hierarchies fosters a culture of innovation that can drive meaningful technological advancements.
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