Tom Cavers
Director of Consumer Market Insights at McCormick
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Feb 28, 2022 • 36min
Flavor University Ep. 13: The Flavor Experience: The Consumer Perspective
Tom Cavers, Director of Consumer Market Insights at McCormick, discusses the multi-sensorial and emotional aspects of flavor. They explore the significance of food in creating memories, the impact of branding on flavor perception, and the importance of considering all senses in product development. They also share their evolution in food preferences and techniques for cooking rice.
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