Flavor University Podcast
Flavor University Ep. 13: The Flavor Experience: The Consumer Perspective
Feb 28, 2022
Tom Cavers, Director of Consumer Market Insights at McCormick, discusses the multi-sensorial and emotional aspects of flavor. They explore the significance of food in creating memories, the impact of branding on flavor perception, and the importance of considering all senses in product development. They also share their evolution in food preferences and techniques for cooking rice.
36:23
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Quick takeaways
- Flavor is a multi-sensorial experience that engages all the senses, providing endless possibilities for creating unique flavor experiences.
- Flavor is highly emotional and can create strong bonds and memories for consumers, enabling marketers to build brand connections and experiences around flavors.
Deep dives
Understanding Flavor as More Than Taste
Flavor is more than just taste, it is a complex sensory experience that engages all the senses. It includes taste, smell, sight, sound, and touch, which all play a role in how we perceive flavor. This multisensorial nature of flavor provides endless possibilities for creating flavor experiences. Whether you're a product developer, chef, or marketer, understanding and utilizing all the senses can empower you to create unique and memorable flavor experiences.
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