Flavor University Podcast

Flavor University Ep. 13: The Flavor Experience: The Consumer Perspective

Feb 28, 2022
Guest
Tom Cavers
Tom Cavers, Director of Consumer Market Insights at McCormick, discusses the multi-sensorial and emotional aspects of flavor. They explore the significance of food in creating memories, the impact of branding on flavor perception, and the importance of considering all senses in product development. They also share their evolution in food preferences and techniques for cooking rice.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring the Role of Director of Consumer Market Insights and the Passion for Flavor
02:15 • 2min
3
The Broad View of Flavor
03:56 • 24min
4
The Multi-Sensorial Experience of Flavor
27:56 • 4min
5
Eating Habits and Food Preferences
32:21 • 2min
6
Cooking Rice and Favorite Flavor Descriptors
34:05 • 2min