Tom Battersby

Ryan Brining and Tom Battersby, co-founders of White Maple Construction, share their journey from finance to residential remodeling. They discuss how saying no to unsuitable projects became a strategic marketing tool. By establishing clear expectations and implementing pre-construction systems, they drastically reduced inefficiencies. Their innovative approach doubled their revenue without extending hours or increasing staff, proving that systems over chaos lead to smoother projects. They also emphasize the significance of structured roles and accountability in scaling successfully.