The Construction Leading Edge Podcast They Doubled Their Business by Saying No, Building Systems, and Setting Clear Expectations with Ryan Brining & Tom Battersby | E409
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Sep 15, 2025 Ryan Brining and Tom Battersby, co-founders of White Maple Construction, share their journey from finance to residential remodeling. They discuss how saying no to unsuitable projects became a strategic marketing tool. By establishing clear expectations and implementing pre-construction systems, they drastically reduced inefficiencies. Their innovative approach doubled their revenue without extending hours or increasing staff, proving that systems over chaos lead to smoother projects. They also emphasize the significance of structured roles and accountability in scaling successfully.
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Run Projects Within Your System
- Let homeowners don't get to dictate your process; run projects within your business system.
- Clients prefer an organized plan and appreciate clear expectations, which reduces disputes and delays.
Require Selections Before Starting
- Don’t start construction until all selections are finished and you can provide a full estimate.
- Charge for pre-construction work instead of offering free estimates to avoid scope and budget surprises.
First Pre‑Construction Win
- Their first full pre-construction project ran smoothly with happier clients and faster completion.
- That project proved the new systems worked but took about eight months from signup to finish.
