Tom and Will Blears

Tom and Will Blears, brothers and co-founders of Bitcast, share insights on their unique platform turning content creation into a mining venture. They discuss how creators produce sponsored video briefs, competing for engagement metrics. The conversation highlights the use of AI to validate content quality and scoring, enabling multilingual campaigns. They also reveal their plans for fiat payments and a no-code onboarding process to attract more creators and innovate monetization strategies while disrupting traditional agency models.