Revenue Search: Inside Bittensor Subnet Session with Tom and Will Blears from Bitcast: SN93
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Aug 5, 2025 Tom and Will Blears, brothers and co-founders of Bitcast, share insights on their unique platform turning content creation into a mining venture. They discuss how creators produce sponsored video briefs, competing for engagement metrics. The conversation highlights the use of AI to validate content quality and scoring, enabling multilingual campaigns. They also reveal their plans for fiat payments and a no-code onboarding process to attract more creators and innovate monetization strategies while disrupting traditional agency models.
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Content Creators As Miners
- BitCast applies BitTensor incentives to content creation by making creators into miners who compete on sponsored briefs.
- An LLM validates briefs against video content and winners are chosen by engagement metrics tied to YouTube revenue.
Write Briefs To Attract Multiple Creators
- Brands submit briefs that outline key points and creators choose whether to produce videos against them.
- Do design clear briefs to attract multiple creators and maximise submissions quickly.
LLM Validation + Revenue-Based Scoring
- Videos are validated by an LLM for brief compliance and then scored on engagement metrics linked to YouTube revenue.
- BitCast moved from minutes-watched to YouTube's revenue metric to make rewards more robust.