Todd Sherman
Product lead for YouTube Shorts, former group product manager at Twitter and Snap. Expert in short-form video product development and strategy.
Best podcasts with Todd Sherman
Ranked by the Snipd community
May 1, 2025 • 1h 6min
Target is having a bad year . . . and it’s not just because of tariffs.
In this discussion, Liz Segran, a senior writer at Fast Company known for her insights on business trends, delves into Target's recent struggles, particularly highlighting the backlash from their DEI policy rollback that has led to significant boycotts and sales declines. Todd Sherman, a senior director at YouTube Shorts, shares the evolving landscape of short-form video content, detailing YouTube's strategic positioning against rivals like TikTok. The chat navigates how these shifts impact consumer behavior in retail and digital media.
Nov 9, 2022 • 51min
How YouTube Shorts Picks Winners — With Todd Sherman
Todd Sherman, the product lead for YouTube Shorts and a veteran from Twitter and Snap, dives into the competitive world of short-form video. He discusses YouTube's innovative strategies to compete with TikTok and the evolution of platforms like Vine. Sherman sheds light on the newly launched YouTube Shorts for smart TVs, emphasizing the shift to communal viewing. The conversation also explores the challenges creators face, the importance of algorithms, and how user engagement shapes the landscape of short-form content.
