How YouTube Shorts Picks Winners — With Todd Sherman

Todd Sherman, the product lead for YouTube Shorts and a veteran from Twitter and Snap, dives into the competitive world of short-form video. He discusses YouTube's innovative strategies to compete with TikTok and the evolution of platforms like Vine. Sherman sheds light on the newly launched YouTube Shorts for smart TVs, emphasizing the shift to communal viewing. The conversation also explores the challenges creators face, the importance of algorithms, and how user engagement shapes the landscape of short-form content.