Todd Lebo, CEO of Ascend2, shares his deep expertise in transforming B2B marketing through original research. He reveals the top five trends shaping 2025, emphasizing the importance of cohesion over isolated tactics. Todd highlights how AI is revolutionizing content creation and enhancing customer experiences. He also tackles challenges in data integration, encouraging marketers to leverage predictive analytics. With anecdotes that illustrate practical insights, he reinforces the power of conversational engagement and frontline marketers in crafting compelling narratives.
