
Social Pros Podcast
The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo
Mar 21, 2025
Todd Lebo, CEO of Ascend2, shares his deep expertise in transforming B2B marketing through original research. He reveals the top five trends shaping 2025, emphasizing the importance of cohesion over isolated tactics. Todd highlights how AI is revolutionizing content creation and enhancing customer experiences. He also tackles challenges in data integration, encouraging marketers to leverage predictive analytics. With anecdotes that illustrate practical insights, he reinforces the power of conversational engagement and frontline marketers in crafting compelling narratives.
37:33
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Quick takeaways
- B2B brands can leverage original research to craft compelling narratives that enhance authority and drive thought leadership in marketing.
- The integration of AI in marketing not only improves efficiency but also has the potential to generate significant revenue and ROI.
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