Todd Hutchinson, president of BallHawker, dives into the fascinating world of used golf balls. He reveals that American golfers lose around 300 million balls annually, creating a unique business opportunity for recovery. Todd discusses the economics behind lost golf balls, the surprising market evolution, and the hidden ecosystem of this niche industry. He shares anecdotes about the risks and rewards of golf ball diving, shedding light on the profitability of reclaiming these watery treasures, all while emphasizing the environmental impact of recycling.