Toby Chappell is a musician, writer, and lecturer specializing in the fascinating overlap of language and magic. He delves into how magical practices harness the power of words, revealing the transformative nature of language. The conversation includes a whimsical debate imagining dialogues between Deleuze, Peirce, and Lovecraft, probing their philosophical connections and metaphysical ideas. Chappell also explores the concept of hyperstition, highlighting how fictional narratives can reshape reality and emphasize the cultural power of language in shaping human experiences.