
 Hermitix
 Hermitix The Languages of Magic: Linguistics, Lovecraft, and Language Virus with Toby Chappell
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 Jun 4, 2025  Toby Chappell is a musician, writer, and lecturer specializing in the fascinating overlap of language and magic. He delves into how magical practices harness the power of words, revealing the transformative nature of language. The conversation includes a whimsical debate imagining dialogues between Deleuze, Peirce, and Lovecraft, probing their philosophical connections and metaphysical ideas. Chappell also explores the concept of hyperstition, highlighting how fictional narratives can reshape reality and emphasize the cultural power of language in shaping human experiences. 
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Toby's Journey to Magic and Linguistics
- Toby Chappell transitioned from tech to studying linguistics and magic full time in his 50s.
- His book grew from an initial exploration of Lovecraftian magic rituals into a detailed study of semiotics and magic.
Linguistics and Magic Intertwined
- The Languages of Magic blurs lines between linguistics and magic.
- It highlights how language theory enhances magical practice and vice versa.
Magic Begins as Fiction
- Magic starts as imagined fiction that a practitioner enacts into reality.
- Language and communication shape both mundane and magical experiences.




