Thejo Kote, CEO of Airbase, shares insights on pre-selling, targeting specific buyers in B2B, and building strong customer relationships through early partnership discounts. He emphasizes the importance of personality traits over prior experience when hiring salespeople. The podcast delves into strategies for finding product-market fit, setting pricing models, scaling a business, and navigating talent acquisition in the startup ecosystem.

Thejo Kote, founder and CEO of Airbase, discusses starting as a solo founder, validating the problem, navigating competition, and creating a valuable community for finance professionals.