Terry Press

In a lively discussion, Terry Press, an award-winning entertainment marketing executive, dives into the chaos surrounding the Oscar-nominated film 'Emilia Pérez' and its star Karla Sofía Gascón's controversial tweets. She shares insights on how Netflix can recover the film's tarnished Oscar campaign by navigating the complexities of social media and public perception. The conversation also touches on the fragility of Oscar nominations, the emotional connections in campaigning, and predictions for 'Captain America: Brave New World'.

Terry Press is a celebrated entertainment marketing veteran and former CBS Films President, known for her work on iconic films like American Beauty and Gladiator. She shares her early love for classic Hollywood and how emotional storytelling drives successful films. Press offers behind-the-scenes insights, revealing why she remained confident in American Beauty despite mixed audience tests. Additionally, she discusses her strategic marketing of Gladiator to attract female audiences and the complexities of creative conflicts between filmmakers and marketers.