The Town with Matthew Belloni Can the ‘Emilia Pérez’ Oscars Implosion Be Salvaged?
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Feb 13, 2025 In a lively discussion, Terry Press, an award-winning entertainment marketing executive, dives into the chaos surrounding the Oscar-nominated film 'Emilia Pérez' and its star Karla Sofía Gascón's controversial tweets. She shares insights on how Netflix can recover the film's tarnished Oscar campaign by navigating the complexities of social media and public perception. The conversation also touches on the fragility of Oscar nominations, the emotional connections in campaigning, and predictions for 'Captain America: Brave New World'.
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Authentic Crisis Management
- To handle a social media crisis, address it authentically.
- Admit past mistakes, show growth, and act accordingly.
Nominations vs. Votes
- Terry Press believes Emilia Pérez is more polarizing than discussed, evidenced by its 13 nominations.
- She emphasizes that nominations reflect respect, while votes reflect emotional connection.
Weinstein’s Dirty Tricks
- Terry Press recalls Harvey Weinstein's dirty Oscar campaign against Saving Private Ryan.
- He spread rumors, claiming the film's quality declined after the opening scene.