The Town with Matthew Belloni
Can the ‘Emilia Pérez’ Oscars Implosion Be Salvaged?
Feb 13, 2025
In a lively discussion, Terry Press, an award-winning entertainment marketing executive, dives into the chaos surrounding the Oscar-nominated film 'Emilia Pérez' and its star Karla Sofía Gascón's controversial tweets. She shares insights on how Netflix can recover the film's tarnished Oscar campaign by navigating the complexities of social media and public perception. The conversation also touches on the fragility of Oscar nominations, the emotional connections in campaigning, and predictions for 'Captain America: Brave New World'.
37:14
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Quick takeaways
- The scandal surrounding 'Emilia Pérez' emphasizes the crucial impact of social media on public perception in Hollywood's awards campaigns.
- Netflix's experience reveals the necessity for thorough social media vetting of talent to mitigate potential reputational risks during Oscar campaigns.
Deep dives
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