Teddy Frank

Ex-Senior SDR at Atrium, known for converting 27.8% of cold calls into meetings. Set a record for the most outbound meetings booked in a quarter at Atrium.

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Apr 6, 2025 • 44min

[GREATEST HITS] 70. How this SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Ex-Senior SDR @ Atrium

Teddy Frank, an impressive Ex-Senior SDR at Atrium, has mastered the art of cold calling, boasting a remarkable 27.8% conversion rate for meetings. In this engaging conversation, he shares his unique outbound sequences and effective cold-call strategies that garnered him a record-setting 77 meetings in a single quarter. Teddy emphasizes the importance of tailoring pitches for different company sizes and utilizing analytics to refine outreach efforts. His insights on handling objections and structured follow-ups are invaluable for sales professionals aiming to boost their success rates.