Outbound Kitchen - B2B Sales Podcast
[GREATEST HITS] 70. How this SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Ex-Senior SDR @ Atrium
Apr 6, 2025
Teddy Frank, an impressive Ex-Senior SDR at Atrium, has mastered the art of cold calling, boasting a remarkable 27.8% conversion rate for meetings. In this engaging conversation, he shares his unique outbound sequences and effective cold-call strategies that garnered him a record-setting 77 meetings in a single quarter. Teddy emphasizes the importance of tailoring pitches for different company sizes and utilizing analytics to refine outreach efforts. His insights on handling objections and structured follow-ups are invaluable for sales professionals aiming to boost their success rates.
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Quick takeaways
- Top-performing SDRs employ tailored cold-calling strategies, utilizing multi-channel approaches to enhance engagement with high-value accounts.
- Leveraging analytics to refine pitches and track performance metrics allows SDRs to continuously improve their conversion rates and effectiveness.
Deep dives
Effective Prospecting Sequences
Utilizing a variety of prospecting sequences, effective cold callers tailor their approach based on the type of account, distinguishing between top-tier and general accounts. For high-value accounts, a multi-channel approach is employed, combining calls with personalized emails and LinkedIn outreach. Specific sequences are crafted for different personas, such as RevOps and sales leaders, ensuring that the messaging is relevant and impactful. By focusing on a structured five-call sequence over a short period, these callers maximize their chances of connecting with prospects and minimize wasted time.
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