Outbound Kitchen - B2B Sales Podcast [GREATEST HITS] 70. How this SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Ex-Senior SDR @ Atrium
Apr 6, 2025
Teddy Frank, an impressive Ex-Senior SDR at Atrium, has mastered the art of cold calling, boasting a remarkable 27.8% conversion rate for meetings. In this engaging conversation, he shares his unique outbound sequences and effective cold-call strategies that garnered him a record-setting 77 meetings in a single quarter. Teddy emphasizes the importance of tailoring pitches for different company sizes and utilizing analytics to refine outreach efforts. His insights on handling objections and structured follow-ups are invaluable for sales professionals aiming to boost their success rates.
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Tailor Multi-Channel Sequences
- Use tailored call-only sequences for different personas like RevOps and sales leaders.
- Combine multi-channel sequences with personalized calls especially for top tier accounts for maximum outreach.
Define Top Tier Accounts Precisely
- Define top tier accounts by prize size and product fit for optimal targeting.
- Prioritize accounts with sales orgs between 150 to 250 for best product fit and value.
Use Follow-Up Sequences Strategically
- Create follow-up sequences for objections like "call me back later," "send info," and referrals.
- Set tasks or calendar reminders for follow-ups at agreed times to convert more meetings.