Taylor Craig

Taylor Craig, founder of Launch Live Now and a former CNBC professional, dives into the transformative power of live streaming for brand building. He highlights how it fosters direct relationships with audiences, bypassing traditional marketing gatekeepers. Craig discusses the shift from TV to live streaming, emphasizing authenticity and community engagement. He also shares tips on simulcasting across platforms for wider reach and innovative monetization strategies. Collaboration among creators is key to success in this new landscape.