The Hustle Daily Show How to successfully build a brand by livestreaming
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Aug 25, 2025 Taylor Craig, founder of Launch Live Now and a former CNBC professional, dives into the transformative power of live streaming for brand building. He highlights how it fosters direct relationships with audiences, bypassing traditional marketing gatekeepers. Craig discusses the shift from TV to live streaming, emphasizing authenticity and community engagement. He also shares tips on simulcasting across platforms for wider reach and innovative monetization strategies. Collaboration among creators is key to success in this new landscape.
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Live Streaming Breaks The Fourth Wall
- Live streaming breaks the fourth wall by letting viewers directly influence shows in real time.
- That interactivity creates stronger communities than traditional TV can offer.
From CNBC Producer To Streaming Founder
- Taylor recalled her early TV career and seeing networks struggle with cable decline.
- That experience pushed her to explore social platforms and live streaming alternatives.
Engage Directly To Build Community
- Engage with your audience and create back-and-forth conversation to build community.
- Make viewers feel like part of the show through direct interaction and acknowledgement.