T. Clay Buck

Join fundraising expert T. Clay Buck and neuroscience PhD Tim Paris as they unlock the hidden potential of clean data in nonprofits. They discuss how poor data leads to lost revenue and emphasize that every data point represents a generous human being. The duo dives into the role of AI in enhancing donor engagement, the importance of data privacy, and practical steps for creating a data-first culture. Explore how AI can transform decision-making when fueled by precise data, and learn to navigate the ethical responsibilities linked to donor information.

T. Clay Buck, a fundraising veteran and founder of Next River Fundraising Strategies, shares his wealth of experience in navigating today's challenging nonprofit landscape. He recounts a humorous tale of a shattered acrylic chair leading to a major gift, illustrating the importance of strong relationships. Clay emphasizes treating donors as mission partners and highlights the need for strategic funding diversification. He provides practical advice on donor retention and the value of data, urging fundraisers to focus on genuine connections rather than gimmicks.