Suzanne Kounkel
The Global Chief Marketing Officer at Deloitte.
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Jul 24, 2024 • 46min
How Deloitte Uses Data-Driven Creativity in Marketing
Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte, shares her insights on leadership and creativity in marketing. She emphasizes the power of data in influencing creative strategies and making informed decisions. The discussion covers the critical balance between brand and demand in B2B marketing, and the importance of AI tools for CMOs. Kounkel highlights the value of collaboration and innovation, urging marketing leaders to embrace risk as a pathway to success.
