Susan Griffin-Black

Susan Griffin-Black, founder of EO Products, shares her inspiring journey of pivoting from a diverse range of body and skin care products to focusing solely on hand sanitizers and soap during the COVID-19 crisis. She discusses the challenges of ensuring employee safety while meeting the surge in demand, as well as the importance of supporting the community and first responders. Griffin-Black also emphasizes self-care and mindfulness, offering practical tips to enhance well-being during tough times, all while nurturing sustainable practices in her business.

Susan Griffin-Black and Brad Black, co-founders of EO Products, share their inspiring journey in natural body care. Susan's life-changing encounter with lavender oil sparked their entrepreneurial path. They discuss early financial struggles, the importance of passion over profit, and maintaining authentic relationships amidst personal upheaval. Their resilience shines as they navigate challenges, from losing major accounts to redefining their brand's values, proving that entrepreneurship is not just about business—it's about community and connection.