Sunil Gupta

In this discussion, Sunil Gupta, a Harvard Business School professor and author on digital strategies, delves into the remarkable rise of Jeff Bezos and Amazon. He highlights Bezos's customer obsession and long-term vision as key to the company's success. Gupta explores Amazon's innovative leadership style, including its culture of experimentation and talent attraction. He also examines strategic acquisitions like Whole Foods, addresses controversies regarding employee treatment, and shares vital leadership lessons from Bezos that can inspire new entrepreneurs.

Harvard Business School professor Sunil Gupta discusses how Amazon's strategy and founder Jeff Bezos disrupted traditional business strategies, emphasizing customer obsession and long-term thinking. Topics include diversification, customer focus, innovation, and leadership. Explore the keys to Amazon's success and lessons for companies of all sizes.

Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, shares his expertise on digital marketing strategies. He discusses the transformative impact of data analytics, emphasizing its role in creating personalized marketing approaches. Gupta unpacks the rise of AI and its implications for marketers, stressing the importance of adapting skills. He also explores the strategic complexities of navigating target audiences and highlights key performance indicators, ensuring organizations maximize their marketing effectiveness.