Sue Yannaccone

President & CEO of Anywhere Brands, the residential real estate powerhouse behind Coldwell Banker, Sotheby’s International Realty, Century 21, Corcoran, and Better Homes and Gardens.

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Jun 8, 2025 • 27min

Sue Yannaccone on the Future of Brokerage, MLS Disruption, and Why Agents Aren’t Going Anywhere

Sue Yannaccone, President & CEO of Anywhere Brands, shares her insights on the evolving real estate landscape. She discusses the implications of the recent NAR settlement and how agents are rising to the challenge in a shifting market. The conversation dives into the role of AI in enhancing transactions, balancing technology with a human touch. Sue emphasizes the necessity for streamlined tech solutions and stresses the importance of consumer-centric reforms amidst industry turbulence, forecasting a future of integrated simplicity in real estate.

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