Thesis Driven Leader Series

Sue Yannaccone on the Future of Brokerage, MLS Disruption, and Why Agents Aren’t Going Anywhere

34 snips
Jun 8, 2025
Sue Yannaccone, President & CEO of Anywhere Brands, shares her insights on the evolving real estate landscape. She discusses the implications of the recent NAR settlement and how agents are rising to the challenge in a shifting market. The conversation dives into the role of AI in enhancing transactions, balancing technology with a human touch. Sue emphasizes the necessity for streamlined tech solutions and stresses the importance of consumer-centric reforms amidst industry turbulence, forecasting a future of integrated simplicity in real estate.
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INSIGHT

Agents Show Resilience and Adaptability

  • Agents adapted quickly to new policies changing how they operate with buyers and sellers.
  • This adaptation helped agents emphasize their value in transactions despite market uncertainties.
INSIGHT

Agent Count Will Refocus and Reduce

  • The real estate agent population will likely shrink, focusing more on professional core agents.
  • This could elevate the craft and value agents provide to consumers.
INSIGHT

Human Element Essential in Real Estate

  • Real estate transactions require personal trust and emotional interaction that AI cannot replace.
  • While technology aids efficiency, the consultative role of agents remains central.
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