In this episode of The Story Engine Podcast, I sit down with content creator and brand strategist Armando Leduc to uncover an unexpected twist in how he connects with audiences—through the lens of the five love languages. Originally designed for romantic relationships, Armando shares how he translates these emotional drivers into authentic and effective marketing strategies for his high-profile legal clients and beyond.

We explore how personalized communication, empathy, and storytelling can create deeper, more lasting client relationships, whether through email, social media, or YouTube. If you're looking for ways to build trust and resonance in your content, this is a conversation you don’t want to miss.

🔍 In This Episode

(01:42) The surprising role acting and storytelling played in shaping Armando’s career

(04:55) How he began working with lawyers and legal professionals on content strategy

(08:10) Discovering the 5 Love Languages as a marketing tool

(11:38) Real-life examples of applying each love language in emails and client outreach

(15:22) Why Words of Affirmation builds engagement in written content

(19:45) Using Acts of Service to deliver value in your funnels and campaigns

(22:30) Physical Touch and Quality Time as metaphors in digital content

(27:05) How to find your “love language” as a content creator or entrepreneur

(30:40) Armando’s final advice for building emotional equity in your audience

Stevie Martin

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