Steve Young

Steve Young, Director of Business Development at GDS, shares his journey in MSP sales, highlighting the importance of authentic communication and understanding client psychology. He compares sales strategies to jujitsu principles, advocating for flexibility over rigidity. Steve emphasizes active listening techniques, such as mirroring and labeling, to enhance rapport with clients. He stresses the necessity of establishing professional boundaries and introduces a new educational course to help MSPs master cold calling, aiming to boost their sales effectiveness.