Steve ReCook

Steve ReCook, the Chief Data Scientist at Common Thread Collective, shares insights on ecommerce trends and consumer sentiment. He reveals that while ecommerce revenue has surged by 10% year over year, consumer confidence is declining. The discussion highlights the importance of returning customers in driving growth, the paradox of increased spending despite economic pessimism, and how brands can leverage consumer confidence data for better forecasting. Steve emphasizes the need for brands to adjust their strategies based on evolving consumer sentiment.