Steve Pyfrom

In this conversation, Steve Pyfrom, Head of Strategy and Sales at Nine Digital and founder of SPP Consulting, shares his journey from pastoral ministry to B2B sales. He emphasizes the importance of building genuine, long-term relationships in sales instead of chasing quick wins. Steve argues that the pressure for immediate results undermines lasting success, urging sales professionals to shift their focus to sustainable customer value. He also highlights the critical skills of active listening and independent thinking to enhance client connections and drive revenue.