Steve Pamon

Entertainment executive and CEO of VERZUZ, also an IMAX board member with prior senior roles at McKinsey, HBO, the NFL, Parkwood (Beyoncé), and WWE; expert on scaling live events and creating franchises.

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Oct 16, 2025 • 28min

Steve Pamon on How to Create Moments That Matter

Steve Pamon, CEO of VERZUZ and a veteran entertainment executive with experience at HBO, NFL, and WWE, shares insights on creating impactful live events. He discusses the art of storytelling and team execution in scaling moments into franchises, using examples like Beyoncé and Coachella. Pamon warns against high ticket pricing that alienates fans and highlights the importance of consistency and cultural conversations. Additionally, he reflects on logistics and fan experience improvements, revealing lessons learned from the WWE and the challenges of distribution in the music industry.

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