Trapital Steve Pamon on How to Create Moments That Matter
Oct 16, 2025
Steve Pamon, CEO of VERZUZ and a veteran entertainment executive with experience at HBO, NFL, and WWE, shares insights on creating impactful live events. He discusses the art of storytelling and team execution in scaling moments into franchises, using examples like Beyoncé and Coachella. Pamon warns against high ticket pricing that alienates fans and highlights the importance of consistency and cultural conversations. Additionally, he reflects on logistics and fan experience improvements, revealing lessons learned from the WWE and the challenges of distribution in the music industry.
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Story First, Execution Always
- Great moments start with a clear story that people can argue about and share.
- Execute relentlessly so attendees feel they received more value than they paid for.
Use The 8–10–12 Value Framework
- Do design value greater than price so fans feel you overdelivered (8,10,12 framework).
- Keep producing consistent experiences to turn events into franchises.
Scale Events With Four Revenue Pillars
- Scale moments via ticketing, media, partnerships, and commercial products.
- Treat an event as a year-long franchise, not a single performance.