Steve Palmer, founder of The Indigo Road Hospitality Group, dives into how transformational hospitality has shaped his life and business. He recalls profound advice from mentor Chris Goss that redefined his perspective on true hospitality versus mere service. Steve shares a heartwarming story from Montage Los Cabos, emphasizing the power of belonging in the hospitality community. He highlights his philosophy, 'To Serve is to Love,' and discusses the importance of genuine connections, regardless of technological advancements. Discover his vision for maintaining consistent hospitality across diverse concepts.