Stephanie Zhang

Head of product growth at Game Analytics with deep experience at the intersection of product, user acquisition, and creative testing; provides data-driven guidance on marketability and benchmarking.

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Nov 17, 2025 • 34min

Game Analytics 02 - Marketing

Stephanie Zhang, head of product growth at Game Analytics, and Frederik V, CMO of Trophy Games, dive into the intricacies of game marketability. They discuss the importance of metrics beyond CPI, emphasizing product-channel fit and audience insights. Frederik shares practical strategies for testing prototypes and soft launches, highlighting how community feedback influences early validation. Plus, they debunk common marketability myths and explore how AI can enhance creative production. A must-listen for those wanting to scale confidently in the gaming industry!

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