Deconstructor of Fun Game Analytics 02 - Marketing
Nov 17, 2025
Stephanie Zhang, head of product growth at Game Analytics, and Frederik V, CMO of Trophy Games, dive into the intricacies of game marketability. They discuss the importance of metrics beyond CPI, emphasizing product-channel fit and audience insights. Frederik shares practical strategies for testing prototypes and soft launches, highlighting how community feedback influences early validation. Plus, they debunk common marketability myths and explore how AI can enhance creative production. A must-listen for those wanting to scale confidently in the gaming industry!
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Marketability Is More Than CPI
- Marketability is broader than CPI and must include appeal, retention, and portfolio fit.
- Frederik V says creatives have 1.7 seconds to capture attention before users scroll away.
Stage Metrics: Prototype To Launch
- At prototype stage, test attention and appeal; at soft launch, pressure-test tech and retention.
- Aim roughly for D1
40%, D720%, D30~10% before scaling and focusing on monetization.
Community Feedback Shapes Early Prototypes
- Trophy Games leverages its 100k Discord community to give qualitative feedback during prototypes.
- They test top-funnel UA metrics early and expect creatives to drive monetization signals like ROAS.
