Stefano Puntoni

In a thought-provoking conversation, Stefano Puntoni, a marketing professor at Wharton and expert in AI adoption, delves into the intricacies of integrating AI in the workplace. He discusses why adoption rates vary and the psychological impact on employees, emphasizing the importance of corporate culture. Stefano also highlights the shift from viewing AI as a threat to seeing it as a creative collaborator. With insights on effective change management and the balance between technology and human dynamics, this discussion reveals how organizations can thrive in the age of AI.

Stefano Puntoni, Wharton’s marketing professor, delves into the transformative role of generative AI in the workplace. He emphasizes the need for companies to center employees in AI discussions for enhanced well-being. Puntoni highlights the psychological threats AI poses, including challenges to autonomy and job security. He advocates for a balanced integration strategy that fosters employee engagement. Ultimately, he champions the potential of AI to empower rather than alienate workers, urging organizations to focus on the positive shifts and opportunities it presents.

Stefano Puntoni, a Wharton Marketing Professor and Co-Director of the Wharton Human AI Research Program, shares insights on the evolving monetization strategies for AI platforms. He discusses the freemium model and its challenges in balancing user attraction and revenue generation. The conversation shifts to sponsored chatbots, exploring their impact on consumer trust. Finally, Puntoni highlights the importance of energy efficiency in ensuring the sustainable future of AI technology.