Dinesh Punni, CEO of Immersive Insiders, and Srinivas Reddy, visiting professor at Kellogg School of Management, dive into the world of spatial computing. They discuss how augmented reality is transforming consumer behavior and brand awareness, backed by in-market research. The conversation highlights the challenges of VR/AR in training and retail, emphasizing user-centered design. Predictions for the future of immersive technologies involve greater integration into daily life, stressing the importance of cohesive ecosystems for success.
