Soufyan Hamid, Founder of The Finance Circle and seasoned finance expert, discusses the evolving role of financial professionals. He emphasizes the importance of transforming complex data into engaging stories that resonate with audiences. Soufyan shares his journey from corporate finance to empowering others through training. He offers insights on balancing technical skills with effective communication, overcoming common barriers, and mastering financial storytelling for impactful business insights.

Soufyan Hamid, FP&A leader, and Matthew Herbert, Chewy Director of Finance, discuss the importance of storytelling in FP&A. They cover topics such as transitioning from numbers to storytelling, the gap between perception and reality in storytelling, actionable tips for presentations, and the significance of providing insights in FP&A.