Sorin Patilinet
Marketing effectiveness practitioner and former effectiveness lead at Mars and PepsiCo, who describes himself as an 'effectiveness engineer' and is the author of the book Marketing Effectiveness.
Best podcasts with Sorin Patilinet
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Sep 25, 2025 • 41min
Do marketers need to think like engineers?
Sorin Patilinet, a marketing effectiveness practitioner and former lead at Mars and PepsiCo, shares insights from his book, Marketing Effectiveness. He discusses the transition from engineering to marketing, advocating for a structured, data-driven mindset. Sorin distinguishes between marketing and advertising effectiveness, emphasizing the four Ps as essential tools. He also explores the importance of consumer insights in product development, strategic pricing, and the role of effective data in shaping marketing strategies.
Jun 16, 2024 • 37min
Meet the brand-side architects of effectiveness
Join Jorge Ruiz, Global Head of Marketing Sciences at TikTok, and Sorin Patilinet, Sr. Director of Global Marketing Effectiveness at MARS, as they dive into the shifting landscape of marketing. They discuss the growing importance of post-testing versus traditional methods, and the need for creativity and authenticity in today’s campaigns. Notably, they explore TikTok's unique advertising strategies and measurement tools that enhance audience engagement. The conversation highlights the critical balance of efficiency and effectiveness in modern marketing.
