Sophie Scott, a professor of cognitive neuroscience at University College London, dives into the fascinating world of laughter. She reveals how laughter serves various social functions, enhancing bonding among humans and animals. Sophie discusses its contagious nature and the differences between voluntary and involuntary laughter, shedding light on the neurobiology behind this joyful expression. The conversation highlights the evolutionary importance of laughter and its potential to improve our well-being.

In this engaging discussion, Andrew Tindall, SVP of Creative Partnerships at System 1, reveals how creativity and consistency in advertising can enhance profitability. Sophie Scott, Director at the Institute for Cognitive Neuroscience, explains the unique role of humor in communication and its power to create intimate connections between brands and consumers. Becky Owen, CMO at Billion Dollar Boy, shares insights on the evolving landscape of influencer marketing, emphasizing the need for long-term collaborations to build trust and authenticity.