Sofia Delgado

Sofia Delgado, Director of Audience at Metro, shares her insights on reinventing a media organization that faced a sharp traffic decline. After reevaluating its strategy, Metro saw a 50% traffic increase by producing 25% fewer articles. Sofia discusses the importance of prioritizing quality content over quantity and adapting to the changing digital landscape influenced by algorithms. She also emphasizes the necessity of internal team alignment and effective communication to navigate this transformation, showcasing a successful approach to audience engagement.