Sir Andre Geim, Nobel Prize winner and co-discoverer of graphene, reflects on the journey of this revolutionary material from its simple discovery to its potential yet unrealized applications. He discusses graphene's promising uses in sports gear and construction, as well as innovations like graphene-enhanced wool insulation. Geim also addresses the balance between initial expectations and the modest pace of integration into everyday products, while sharing anecdotes about the excitement and skepticism surrounding graphene's commercial future.