Simon Whitcombe

Vice President, Global Business Group at Meta with 13+ years at the company, leading relationships with large advertising partners and speaking about Meta's AI and advertising products.

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Nov 18, 2025 • 45min

Season 6, Episode 18: Meta's Business AI and the ad-product divide

Simon Whitcombe, Vice President of Global Business Group at Meta, shares his insights on how Meta's Business AI tools are transforming advertising. He discusses the AI business assistant that optimizes ad performance and its broader applications beyond advertising. Simon emphasizes the importance of creative differentiation over mere volume increases and tackles advertiser feedback on AI adoption trends among small and large businesses. They also explore the evolving digital advertising landscape post-COVID and how AI tools are expanding opportunities for small businesses.

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