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Simon Bourne
Founder of The Hand-Dyed Shoe Company, a maker of semi-bespoke, one-of-a-kind dyed shoes who used authentic storytelling on LinkedIn to build his brand and secure retail collaborations.
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May 5, 2018
• 46min
Building An Authentic Brand on LinkedIn.
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In this engaging chat, Simon Bourne, the founder of The Hand-Dyed Shoe Company, shares his journey of crafting unique dyed shoes. He reveals how he leveraged LinkedIn's untapped potential for personal branding through authentic storytelling. Simon emphasizes that success comes from genuine engagement, not just numbers, and discusses how to transition from personal stories to promotional content. He stresses the importance of emotional connection in storytelling, showcasing customer stories to deepen audience resonance and highlighting the power of being authentically oneself.
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