Informed: the podcast for LinkedIn® users Building An Authentic Brand on LinkedIn.
5 snips
May 5, 2018 In this engaging chat, Simon Bourne, the founder of The Hand-Dyed Shoe Company, shares his journey of crafting unique dyed shoes. He reveals how he leveraged LinkedIn's untapped potential for personal branding through authentic storytelling. Simon emphasizes that success comes from genuine engagement, not just numbers, and discusses how to transition from personal stories to promotional content. He stresses the importance of emotional connection in storytelling, showcasing customer stories to deepen audience resonance and highlighting the power of being authentically oneself.
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From Scrap Leather To Shoes
- Simon started by upcycling scrap leather from furniture and learned to make belts before attempting shoes.
- It took three years to find manufacturers and he launched officially in April the previous year.
LinkedIn Is An Untapped Channel
- LinkedIn is an untapped platform for many product businesses and creative founders.
- Simon found it more effective than Instagram or Facebook for building his brand and finding suppliers.
Story Beats Early Product Posts
- Personal, emotional storytelling built Simon's audience long before product posts.
- He measures success by follower reactions and recall, not vanity metrics like likes or shares.
