Simón Borrero

Founder and CEO of Rappi, a Latin American mobile ecosystem company that has raised over $1.7 billion in funding.

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Mar 18, 2021 • 31min

20VC: Rappi Founder Simón Borrero on Growth vs Profitability, Capital Efficiency, Raising $1.7Bn as a LATAM Company and Why Uber Eats Did More To Help Than To Hurt Rappi

Simón Borrero, Founder and CEO of Rappi, shares his entrepreneurial journey from software to creating a major on-demand delivery service in Latin America. He discusses the crucial balance of growth versus profitability and the significance of capital efficiency in his company's expansion. Borrero explains the metrics that drive success for Rappi and likens its scaling to a coffee shop’s growth. With $1.7 billion raised from top investors, he reveals the strategies that made fundraising successful and reflects on his evolution as a leader in this dynamic market.

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