Sidi Lemine

Sidi Lemine, CEO of Jade Kite, leads a market research agency merging traditional methods with AI. He dives into how generative AI is reshaping market research, discussing the challenges and advantages of synthetic respondents for consumer insights. Lemine emphasizes the importance of diversity in AI-generated data to avoid biases. The conversation also explores how startups can leverage AI advancements for effective market entry strategies while ensuring a deep understanding of customer behavior.